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| NEWS AND HIGHLIGHTS |
 Affymetrix Inc. and Air Force Research Laboratory Win PDMA’s 2004 Outstanding Corporate Innovators Honors
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Webinar: We invite you and your team to a series of complimentary, pre-conference online seminars to begin discussions on leading edge thought in NPD.
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CEO Roundtable added for 2004. A view from the top of NPD...
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PDMA 2004 introduces research fellowship program. Limited number of scholarships available for graduate students currently studying product development.
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Sir Geoffrey Moore to address 2004 PDMA Conference as Keynote Speaker
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Opening Keynote: Michael Gold, Ph.D, Jazz Impact
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Analyst Panel on PLM. Moderator: Michael McGrath, PRTM
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| Special Promotions:Register three people for the same package, the fourth person is FREE.SAVE 20% on The PDMA ToolBook2 and the PDMA Handbook of New Product Development, 2nd Edition, when you register.
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The DISCOVERY track covers all of the practices associated with the Discovery Phase:
- Searching for, identifying, and selecting new opportunities, whether market-based or technology-based
- planning and strategy
- identifying customer needs, problems, benefits and value
- defining envisioned product's features and capabilities
The Discovery Phase includes and ends with the articulation of business, customer, and product requirements that define the feature functionality sought.
Co-Chairs:
Jay Radovich, D.Sc.
Senior Director, Engineering
Transfusion Therapies Division
Baxter Healthcare Corporation
Brenda L. Tollett
Vice President, Innovation
The Valvoline Company
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 "Approaching Strategy Development as an Ongoing Process Based on Learning"
Speakers:
Minas Apelian, VP Innovation & New Product Development, J.M. Huber Corp.
David Crosswhite, Director, Strategos Corp.
Strategy development is an iterative process in which discovery and learning from NPD drive the validation, execution, and definition of the strategy. Means and methods to drive this learning will be discussed and challenges associated with aligning organizational goals and growth activities will be highlighted.
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Discovery Practices in Different Industries
A 90-minute panel discussion of Discovery Phase activities and practices in different industries.
Panelists include:
David Amrani, Sr. Director, Baxter Healthcare
Pushpinder Puri, Principal Research Associate, Air Products
David Freeman, VP Marketing & Direct Sales, Connexion by Boeing
Kevin Hall, Senior VP Marketing Fidelity Investments
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"Pre-Emptive Innovation"
Speaker:
Jim O'Shaughnessy, Chief Patent Counsel, Rockwell International
This presentation will focus on pre-emptive innovation from a defensive vantage point, to shore up organic research and to safeguard the company from the effects of disruptions. Tools for ideation will also be discussed for execution of a variety of strategies in both closed and open innovation environments with special emphasis on the generation of pre-emptive or defensive innovation.
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The Use of Trade-Of-Analysis in identifying Vectors of Differentiation (VoD)
Speaker:
Joe Lanzetta, Director, Global Marketing Research and Strategic Planning, Carrier Corporation
Identifying VoDs is challenging. Isolating those that customers are willing to pay for is even more difficult. This presentation will focus on Carrier's approach to identifying, prioritizing and quantifying purchase impact of high-value product features/functionalities.
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The Role of Decision-making in Accelerating the Innovation Process
Speaker:
Andrea Thomas, VP Innovation, Frito-Lay Corp
Learn how the organization structure, pipeline management tools, aligned metrics and on-going senior management involvement have streamlined the decision-making process at Frito-Lay. In addition, early alignment to the innovation strategy for each of the brands and portfolio platforms, and a better understanding of the lessons from past launches can help provide context to aid decision-making.
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Affymetrix: Achieving Product Development Excellence In a Rapidly Moving Market
2004 OCI Winner, Affymetrix will share how they have evolved from a company totally focused on innovation to a company balancing innovation with a disciplined approach to new product development. They will discuss how they develop product and technology strategies and review the front end of their product development process including their voice of the customer research and early access to new technology.
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