The DISCOVERY track covers all of the practices associated with the Discovery Phase:

• Searching for, identifying, and selecting new opportunities, whether market-based or technology-based
• planning and strategy
• identifying customer needs, problems, benefits and value
• defining envisioned product's features and capabilities

The Discovery Phase includes and ends with the articulation of business, customer, and product requirements that define the feature functionality sought. READ MORE...

Exploring the difference between Simple and Easy, the DEVELOPMENT track is about the "all guts, no glory" portion of the lifecycle, when the rush of innovation has worn off, and the glory of new sales has yet to be realized. This is the time when the development team needs to put its collective heads down and "Get 'Er Done!" The scientists have long since gone home, leaving you with a pile of wild ideas. The sales department is barking at the door, demanding the latest and greatest to satisfy the insatiable market. It's left to us to do the gritty, grinding work of Development. Many of the concepts, tools and techniques that create a win in this area will seem surprisingly simple. And, many may think they have heard this before. But the execution of these skills is maddeningly complex and fraught with land mines. READ MORE...

The COMMERCIALIZATION track is about different functional perspectives on the "back end" of the lifecycle: from product launch to growth, renewal, harvest and exit. Companies face a multitude of complex issues in maximizing the return on their NPD investment. READ MORE...