PDMA is bringing the global innovation and new product development community together.

The Product Development and Management Association
2005 International Conference
www.pdma.org/2005

Innovation in Global Product Development
"Driving Sustainable Growth and Productivity across the Value Chain"
October 22 - 26, 2005
San Diego, California
Paradise Point Resort and Spa

Preparing for the annual PDMA International Conference has become a year-round undertaking. Since this past December, 35 advisory members of the International Conference Design Team have been working on recruiting Keynote Speakers, designing four Track Sessions, the CEO Roundtable, a Research Forum, two days of Workshops and much more. Never before in the history of PDMA have so many contributed so much to shaping our International Conference. Click here to see the 2005 International Conference Advisory Planning Group

There is only one annual international conference produced each year by the Product Development and Management Association. For nearly 30 years, this is where New Product Development professionals have gathered to network and "one-stop-shop" for the latest NPD best practices, thought leadership and supplier resources for successful product lifecycle management.

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Extraordinary Value! USC Marshall School of Business daylong pre-Conference workshop with hands-on learning. Four sessions included:

1. The Innovation Impact: New technology, New products, New thinking
2. Product Development: Is that the Customer Speaking?
3. Sarbanes-Oxley Expert Panel: Implications for New Product Development. What you need to know now.
4. What Works, Managing the NPD Process: The Gate Debate: Bringing value into the Go/No Go equation

Session #3 highlights Sarbanes-Oxley's implications for New Product Development. As one of the larger and more visible areas of expenditures within the firm, R&D and product development have especially broad exposure under Sarbanes-Oxley. Join an expert panel that includes Randy Beatty, Dean of the Leventhal School of Accounting at the University of Southern California, Hamsa Thota, President-elect of PDMA, and David Stewart, Robert E. Brooker Professor of Marketing at the Marshall School of Business at USC as they describe what Sarbanes-Oxley is about, why it matters to product development specialists, and its implications for the organization and its control processes.

All NEW POST-Conference Workshops added for PDMA '05.

W4: From Business model to Product Ideation: getting the right innovation strategy for superior growth
Instructors: Ed Yu, Director, Pittiglio Rabin Todd & McGrath (PRTM), Steve Lombardi, SVP, Affymetrix, Jitu Marwaha, Manager, Pittiglio Rabin Todd & McGrath (PRTM)

W5: Optimizing New Product Development the Holistic Value Chain Way
Instructors: Bob Gill, Managing Director, Enterprise Product Innovation, Director PDMA Foundation, Stephen Meyer, Chairman, Value Chain Group, Thomas R. Mercer, Value Chain Associates Co-founder & Chief Architect of the Value Chain Group

W6: Getting Innovative Ideas Across to those who need to Hear Them - High Performance Solutions to Bridging the Audience Gap
Instructors: John Osburn, Program Director, Stock Osburn Connection, Inc.; Associate Director, CONNECT Program, School of Engineering, The Cooper Union for the Advancement of Science and Art and Richard Stock, Director of Operations, Stock Osburn Connection, Inc.; Associate Professor of Chemical Engineering and Director of CONNECT, The Cooper Union for the Advancement of Science and Art.

W7: Getting the right consumer insight for a successful innovation
Instructors: Mauro Pennella, Vice President, Global Brand Innovation, Diageo and Donna M. Foti, Director of Ideation North America, Diageo

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• Dr. Michael Treacy, Chief Strategist, GEN3 Partners, Inc.
• Dr. G. Wayne Clough, President, Georgia Institute of Technology, Co-Chair, National Innovation Initiative
• Kevin Clark, Program Director, Brand Experience Design, Corporate Marketing, IBM Corporation
• Garry O. Ridge, President & CEO, WD40 Company
• A.J. Gupta, Partner, Accenture
• Patrick Lo, Chairman and CEO, NETGEAR, Inc.
• Susan E. Siegel, President & Director, Affymetrix, Inc.
• Kathy Vrabeck, President, Activision Publishing, Inc.
• Mark Vamos, Editor, Fast Company Magazine
• Gregg Zank, CTO & Executive Director, Science & Technology of Dow Corning Corporation
• Dr. Jim Marion, President, Panasonic Wireless Design
• S. Shanmugam, Director, Design Desk (India) Private Limited
• Gene Miller, Acting Director and Assistant Professor of Clinical Entrepreneurship, Marshall School of Business, University of Southern California

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• Global Insights
• People, Teams & Culture
• Process, Execution & Metrics
• Strategy, Planning & Decision Making

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To Register:
Web: www.pdma.org/2005/register. Phone: 866 223 2579

To Contact 2005 PDMA International Conference:
Email: 2005@pdma.org. Phone: 866 223 2579

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The Product Development and Management Association is a non-profit organization dedicated to advancing the art, science and business of product development. Through the annual International Conference and Chapter events and published research and educational materials, PDMA, is dedicated to enhancing the professional development of its 2,500 members around the world.

For membership information, please visit www.pdma.org or call 800 232 5241.