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Only at PDMA '05 can you gain access to and get to know an amazing array of leading edge practitioners, consultants and academics in new product development as they share their intellect, real-world experiences and solutions.
PDMA 05' Workshop space is LIMITED. Save your spot today!
The all-day workshops are designed to enrich your professional learning and enhance your career development. Workshops are designed to give you an in-depth understanding of specific product and service development and management domains within the PDMA Body of Knowledge.
While content experts deliver these workshops, you should expect to engage with your peers in an interactive style of learning. Upon return to work, you should hold a new framework for approaching that targeted aspect of your process, and be able to share relevant tools and techniques with your colleagues.
Workshop Chair
- Anne Orban, Director, Discovery & Innovation, Innovation Focus [Bio]
CLICK HERE TO REGISTER AND SIGN UP FOR WORKSHOPS
 Value. It's critical to success. What it means. Where to find it. How to measure it. All-important issues to tackle before starting the process of new product development. This pre-conference workshop focuses on articulating the value and shares best practices in innovation, customer value, financial management and compliance, and effective process management. By the end of the day, you should be able to identify the all-important value proposition and what it means to your product development process. Join expert faculty from the USC Marshall School of Business for a day-long workshop with hands-on learning that includes four sessions:
(Click session titles for presenters and details)
- The Innovation Impact: New technology, New products, New thinking
- Product Development: Is that the Customer Speaking?
- Sarbanes-Oxley Expert Panel: Implications for New Product Development. What you need to know now.
- What Works, Managing the NPD Process: The Gate Debate: Bringing value into the Go/No Go equation
- Improve the practical skills necessary for successful performance during discovery, development and commercialization phases of NPD
- Learn useful tools from the PDMA ToolBook and the PDMA Handbook of New Product Development
BACK by POPULAR DEMAND...
Instructors: Christina Hepner Brodie, NPDP, Lead Principal, Pittiglio Rabin Todd & McGrath (PRTM) and Alexis Driscoll, Principal, Outpoint Consulting
Break-through products really meet consumers' needs. You will be introduced to approaches that focus on and jumpstart consumer-based innovation and learn some of the tools and techniques involved in an "ethnographic" approach to collecting and gaining insights into customer requirements from the "Voice of the Customer". You will also learn techniques for generating and screening responsive, innovative ideas and concepts.
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Instructors: Greg Githens, NPDP, Managing Partner, Catalyst Management Consulting and Mary Wojtas, NPDP, Abbot Laboratories
Winning organizations use NPD metrics that are lean, balanced and aligned with strategy. Learn how to apply a proven framework for selecting and applying metrics for your own organization's unique needs. You will compare your methods and metrics with those of your peers. Come prepared by reading background on NPD measurement and by submitting a profile.
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Instructors: Paul O'Connor, Managing Director, The Adept Group and Donavan Hardenbrook, Manager, Product Development Operation, Intel Corporation
Developing and managing a portfolio of NPD projects is at the heart of a successful business. There is much to understand, balance and get right in the development stage, which can be a complex and complicated process. You will learn about best practices in Portfolio Management to optimize results and gain a better understanding of interrelationships among your product development, resource management & portfolio planning processes.
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All NEW for PDMA '05... save your spot!
Instructors: Ed Yu, Director, Pittiglio Rabin Todd & McGrath (PRTM), Steve Lombardi, SVP, Affymetrix, Jitu Marwaha, Manager, Pittiglio Rabin Todd & McGrath (PRTM)
Working on the right innovation strategy is critical for businesses to survive and thrive in today's global market. This workshop provides managers, directors and members of the executive suite with analytical tools to help determine the right innovation strategy for their company. It will then focus on proven tools and techniques for developing the capability blueprint and the processes necessary to successfully implement your new product/service based innovation strategy.
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Instructors: Bob Gill, Managing Director, Enterprise Product Innovation, Director PDMA Foundation, Stephen Meyer, Chairman, Value Chain Group, Thomas R. Mercer, Value Chain Associates Co-founder & Chief Architect of the Value Chain Group
Value chain reference models are now the leading edge for globally competitive companies who want to identify and integrate improvements to optimize processes across all business domains. At this workshop you will learn the fundamentals of value chain analysis and how to apply it to a variety of new product development and business problems. Also you will develop an action plan based on available analytical tools to implement this new Value Chain reference model at your company.
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Instructors: John Osburn, Program Director, Stock Osburn Connection, Inc.; Associate Director, CONNECT Program, School of Engineering, The Cooper Union for the Advancement of Science and Art and Richard Stock, Director of Operations, Stock Osburn Connection, Inc.; Associate Professor of Chemical Engineering and Director of CONNECT, The Cooper Union for the Advancement of Science and Art.
Do your managers complain that the engineers in your organization bury the bottom line under mounds of technical detail? Do potential clients fail to understand an innovative product whose value seems obvious to your technical experts? Has valuable time been wasted because the people on your team don't realize that they are already on the same page? If you are suffering from an audience gap, who better to turn to for a solution than those who know audiences best-the performing artists who size up the needs and expectations of different audiences each and every day? Stock Osburn Connection introduces you to its cutting edge merger of performing arts training and engineering practice. In six short but intensive hours, you will gain a new understanding of the audience gap, why it occurs, what it means to you, and how it can be bridged with time proven performance techniques.
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Instructors: Mauro Pennella, Vice President, Global Brand Innovation, Diageo and Donna M. Foti, Director of Ideation North America, Diageo
What do you do when your research is completed and you have harvested a number of consumer insights? How do you deal with the risk of overlooking the breakthrough insight or choosing one that's just safe? New product developers from a major consumer products company with a string of successful consumer product introductions to their credit will share tools and techniques that work for them in identifying what is the right consumer insight for an innovation effort.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Cuervo, Tanqueray, Captain Morgan and Beaulieu Vineyard and Sterling Vineyard wines.
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And invaluable...
Instructors: Jerry Groen, NPDP, Manager New Product Process, Abbott Laboratories and Eugene Kania, NPDP, Principal, More Capacity Management Consulting
The purpose of this workshop is to refresh your knowledge of NPD tools and techniques and to support your preparation for the NPDP Certification Exam. Topics to be reviewed include:
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- Product Development Strategy Portfolio
- Management
- New Products Process
- Tools and Metrics
- Market Research
- Teams, People and Organizational Issues
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