Saturday, September 29th

Sunday, September 30th

Monday, October 1st
Time Common Ground Hot Topics Tool Story
8:45-
9:00am
General Session
Welcome Remarks
9:00-
10:00am
General Session
Keynote Speaker:
Marissa Mayer "How Google's Unique Approach to Product Development Helps Us Innovate"
10:00-
10:30am
Break
10:30-
11:30am
General Session
Keynote Speaker:
Mauro Pennella & Alex Wipperfürth "Bursting the Bubble of Innovation"
11:30-
12:30pm
General Session
Keynote Speaker:
Sir Ken Robinson "Leading a Culture of Innovation"
12:30-
2:00pm
Lunch
2:00-
3:15pm
Gurus@Play Disruptive Innovation as a Core Incompetence
Geoff Vuleta
Collaborative Development
Doug Peters
3:15-
3:45pm
Break
3:45-
4:30pm
The Green Market: A Real Business and Innovation Opportunity
Jacquelyn Ottman
Spiraling Up the Portfolio Management Maturity Curve
Paul O'Connor
4:30-
5:00pm
Stage-Gate® - Is It Enough To Drive Successful Innovation?
Paul Gould
IP in NPD: Strategic Management of IP to Boost Growth and Drive Profitability
Sharad Rastogi
6:00-
8:30pm
Main Reception & Dinner - Sponsored by:

Tuesday, October 2nd
Time Common Ground Hot Topics Tool Story
8:15-
9:00am
General Session
Keynote Speaker:
Martin Schlatter "Creating '5' at 116"
9:00-
10:30am
Innovation on Demand Voice of the Customer: Helping or Hurting Creativity?
Moderator:
Gerry Katz
Panelists:
Christina Brodie
Abbie Griffin
Barbara Perry
Tony Ulwick
Michael Webb
Turning Ideas into Concepts: Generating and Challenging Ideas
Christopher W. Miller & Anne Orban
Turning Ideas into Concepts: Identifying and Developing Action Plans
Peter Koen
10:30-
11:00am
Break
11:00-
12:30pm
Lean Product Development: An Improvement or a Limitation?
Moderator:
Eugene Kania
Panelists:
Mark Adkins
Michael Kennedy
Sandy Munro
Dantar Oosterwal
Dan Shoenhair
Technology Management Tools for Effective Decision-Making: Leveraging Strategic and Tactical Knowledge Assets
Ken Bruss
Technology Management Tools for Effective Decision-Making: Applying the Right Level of Process Discipline
Kevin Schwartz
12:30-
2:00pm
Lunch
2:00-
3:30pm
MSA and FedEx - Making Innovation an Enterprise-Wide Commitment
Ronald N. Herring - MSA, The Safety Company
Laurie Tucker - FedEx Services
OCI (Outstanding Corporate Innovator Award)
3:30-
4:30pm
General Session
Keynote Speaker:
Joe Ferry "Integrating Service and Design"
5:00pm PDMA Annual Meeting -Nutcracker 2 & 3

Wednesday, October 3rd