Of course, you can go to many events and hear "gurus" speak, but how often do you have the opportunity to speak WITH them?

"First come first serve," register now and secure your seat!

This year’s PDMA International Conference - Innovation Connection 2007 - introduces Gurus@Play™, a dynamic program of exclusive intimate sessions with innovation and product development leaders from some of the most well respected companies in the world.

Information. Education. Experience.

Seating is limited to 100+ participants in total and it’s available on the basis of "first come first serve". Register now and secure your seat in ONE roundtable for a 30 minute session with your guru of choice. Don’t miss this unique opportunity to participate and get answers to your burning questions!

James Andrew
Author "Payback, Reaping the Rewards of Innovation"
The Boston Consulting Group

EXPERTISE IN: Innovation Challenges Potential Payback Success Start-up Costs Speed to Market Speed to Scale

Paul Bennett
Chief Creative Officer & Head of Consumer Experience
IDEO

EXPERTISE IN: Consumer Experience Process Brand Innovation Dynamic Changes New Perspective

Joe Ferry
Global Head of Design
Virgin Atlantic Airways Ltd

EXPERTISE IN: Service Design Integration Customer Experience Process Brand Innovation Reinventing Services

Lisbeth Valther Pallesen
EVP Community, Education & Direct Division
Lego

EXPERTISE IN: Consumers Interaction Production Tools Democracy Empower Lead Consumers User Involvement

Mauro Pennella
VP, Global Brand Innovation
DIAGEO

EXPERTISE IN: Brand Innovation Redefine Markets Brand Nature New Ideas Business Survival Competition

Sir Ken Robinson
Author "Out of Our Minds: Learning to be Creative"

EXPERTISE IN: Systemic Strategy New Paradigm Innovation Analysis Survival Growth Organization

Martin Schlatter
VP & Global Chief Marketing Officer
Wm. Wrigley Jr. Company

EXPERTISE IN: Culture of Innovation Vital Manage Measure Profit Competitive Strategy Dissent Creative Behavior

Alex Wipperfürth
Author "Brand Hijack: Marketing Without Marketing"
Dial House

EXPERTISE IN: Brand Hijack Consumer Devotion Process Brand Meaning "No-Marketing" Techniques

Monday, October 1st
2:00-5:00pm

The Gurus@Play dynamic programming will take place in the Common Ground and the Guru Studio (Center Stage). The Guru Studio discussions will be led by Toby Foxcroft, Managing Director of Motivate International

Format: Each of our Gurus will be in the Guru Studio (main stage) for one session and conduct 3 separate Roundtable discussions in the Common Ground.

Attendee Signup: Through the registration process each attendee has an opportunity to select a session with one of the Gurus.

	Session One 2:00-2:30pm	Session Two 2:45-3:15pm	Session Three 3:45-4:15pm	Session Four 4:30-5:00pm
Paul Bennett	Guru Studio	Roundtable SOLD OUT	Roundtable SOLD OUT	Roundtable SOLD OUT
Mauro Pennella	Guru Studio	Roundtable	Roundtable	Roundtable
Joe Ferry	Roundtable	Guru Studio	Roundtable	Roundtable
James Andrew	Roundtable SOLD OUT	Guru Studio	Roundtable SOLD OUT	Roundtable SOLD OUT
Martin Schlatter	Roundtable SOLD OUT	Roundtable SOLD OUT	Guru Studio	Roundtable SOLD OUT
Alex Wipperfurth	Roundtable	Roundtable	Guru Studio	Roundtable
Lisbeth Valther Pallesen	Roundtable	Roundtable	Roundtable	Guru Studio
Sir Ken Robinson	Roundtable SOLD OUT	Roundtable SOLD OUT	Roundtable SOLD OUT	Guru Studio

This is a limited seating program.
Register and secure your place.