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 Join Systematic Inventive Thinking (SIT) at this year’s PDMA International Conference - Innovation Connection 2007 - for the debut of Innovation on Demand. The tools and methods introduced in this interactive program will equip NPD practitioners to apply creative solutions to their unique challenges. Marketplace of Inventive Thinking Harnessing the unmistakable atmosphere of a marketplace, Innovation on Demand offers a stimulating setting uniquely conducive to productive exchange. Information. Education. Experience. Immerse yourself in all of the exercises and activities or select just a few. With more than 10 distinct possibilities, from Myths About Innovation (a discussion activity) to Multiply (a tool learning session) to Team U (a task completion exercise); this is an opportunity you won’t want to miss.  
SIT is a leader in innovative thinking techniques, problem solving and strategy and has a proven track record working with more than 500 companies in 48 countries worldwide. For more than 10 years, SIT has been applying the innovation method that they developed - Systematic Inventive Thinking® - and has thereby gained recognition not only by its client base but by the academic and popular business press [e.g. Wall Street Journal (2002), Harvard Business Review (2003)]. The method is unique in its "Inventing Inside The Box" approach, which looks to the company's existing resources as the source of innovative ideas; this in contrast to more popular creativity techniques of the brainstorming family. Special programming has limited seating.  Tuesday, October 2nd Innovation on Demand Introduction Location: Main Stage "Go Forth and Multiply" Many would-be innovators first try to improve their products or services by merely adding "more of the same" to existing features or functions. While this strategy can result in competitive differences, such differences are often temporary and unremarkable. To establish more meaningful differentiation-often before customers have expressed a need-we need to explore how we can learn to "manipulate" our existing products or services. As an example of such manipulation, session participants will be exposed to the Systematic Inventive Thinking tool of "multiplication." Real life examples will be used to underscore instruction and will help participants when they later apply the tool to one of their own existing products or services. Max capacity: 25-Must be present at start of session Team U - a solitary tour to the realms of personal innovation Take a U-Turn and inspect innovation from your standpoint. A one-on-no-one guided session that will help you explore and uncover your world of innovation. Come to the booth pick up a kit and U are on your own. Max capacity: Unlimited-Open Exploration The "X" Great Innovation Myths The fact that there are a number of Innovation myths can be seen as a myth in itself. A myth can be defined as an attempt to explain mysteries, supernatural events, and cultural traditions. But there is nothing more mystical about innovation than about any other activity, which in turn means, among other things, that one can study it, organize the existing knowledge about it and train people to excel in it. In this session we will discuss a number of principles and tools which will allow us to clear the mystical fog around some of the common myths about the - 'creative person' who thinks 'out of the box' and comes up with 'killer ideas' by merely 'listening closer to what the customer wants', giving him 'more' and 'deferring judgment' in the process. Max capacity: 25-Must be present at start of session A Versatile Tool Participants will learn and apply an innovation tool, in order to assimilate it into their daily thought processes. This tool, Task Unification, will offer them a new way of observing their surroundings, identifying resources and making the most of them. Using examples and hands-on application, participants will learn how this tool can be used for new product development, marketing communications and problem solving. Following this session, it may be easier to view challenges as opportunities. Max capacity: 25-Must be present at start of session Pooh of Innovation What is an innovation guru, and how do you know which one is the right one for your company? In this session, participants will explore the vast landscape of innovation and creativity methods, and how companies such as Johnson & Johnson and GE sort out and decide which ones to use when. A framework will be presented on how to categorize and think about innovation methods. Participants will leave with a set of actionable skills on how to find, engage, qualify, and hire the perfect innovation guru for stimulating growth in their company. Max capacity: 25-Must be present at start of session VIP Session - for Very Inventive People This session is limited to a small number of people in order to allow intense interaction. The assumptions underlying this session are:
Benefits? If you agree with the assumptions above, and are prepared to work hard and share openly, we will:
Max capacity: 10-Must be present at start of session Exaggerate and come up with new ideas Encounter two of the Systematic Inventive Thinking tools for advertising, but learn how they can be utilized for developing new products. "Extreme Consequence" and "Absurd Alternative" were developed, and initially used, only in the context of marketing communications. But following some successful applications in recent years, the tools will be used in order to generate new products and ideas for new promises. During the session participants will be using examples and interactive exercises to help them better understand the tools so they can later apply them on their own. Max capacity: 25-Must be present at start of session What is it, exactly, that you are trying to sell? Learn a simple tool that helps you be more effective in applying the distinction between what you want to sell and what your customer is looking to buy. Use the Attribute Value Mapping tool to define new products and promises, to recognize potential new market segments and to enable better differentiation. Max capacity: 25-Must be present at start of session Innovation on Demand Closing Session - Mega Jigsaw Location: Main Stage |
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