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Pre-Conference Research Forum September 29-30, 2007 Disney's Contemporary Resort Orlando, Florida |
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Presenting up-to-date, leading-edge research on issues of importance and practicality to New Product Development professionals.
A rare opportunity for researchers and practitioners to share knowledge about NPD.
The Research Forum gives practitioners the chance to learn about new insights into product development and to question distinguished academics on their findings. It also offers researchers the unique opportunity to further validate their theories and to identify paths for future research.
Information. Education. Experience.
The Research Forum provides an excellent setting for learning, while also delivering ways to leverage your new knowledge in the workplace.
Do not miss this unique opportunity to learn from leading NPD researchers!
| Saturday, September 29th |
| Time |
Track 1 |
Track 2 |
| 7:00-8:00am |
Breakfast and Networking |
| 8:00-8:15am |
Opening Session Welcome from Research Forum Co-Chairs and PDMA's VP Academic Affairs |
| 8:15-9:45am |
Pushing the Innovation Envelope: Market Creation, Preference Markets, and Climate Change
- Session Chair:
- Elisa Fredericks, Northern Illinois University
Market Creation as an Entrepreneurial Marketing Process
- Jenny Darroch
- Masatoshi Ito, Claremont Graduate University
- Morgan P. Miles, Georgia Southern University
Preference Markets: Organizing Securities Markets for Opinion Surveys with Infinite Scalability
- Ely Dahan, University of California Los Angeles
- Arina Soukhoroukova
- Martin Spann, University of Passau
Climate Change Imperative and New Product Strategy: Assessing Extant Knowledge and Framing a Research Agenda
- Ashish Pujari
- Elko Kleinschmidt, McMaster University
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Imperatives of the 'Front End': Navigation, User Inputs, and Market Focus
- Session Chair:
- Kenneth B.Kahn, University of Tennessee
How Serial Innovators Navigate the Fuzzy Front End of New Product Development
- Lt. Nathan Hoffmann, University of Illinois Urbana-Champaign
- Abbie Griffin, University of Utah
- Raymond L. Price
- Bruce A. Vojak, University of Illinois Urbana-Champaign
The Influence of Users' Ideas on Radical versus Incremental New Product Ideation - The Role of Technology Awareness and Motivation
- Per Kristensson
- Peter R. Magnusson, Karlstad University
The Role of Future-Market Focus in the Early Stages of NPD across Varying Levels of Innovativeness
- Lisa M. Lindgren, St. John's University
- Gina Colarelli O'Connor, Rensselaer Polytechnic Institute
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| 9:45-10:00am |
Break for Refreshments and Networking |
| 10:00-12:00pm |
Incorporating Users and Customers in the Innovation Process
- Session Chair:
- Gloria Barczak, Northeastern University
Customer Input for New Product Development: Active Customer Engagement ACEs Traditional Passive Approaches
- Gary R. Schirr, Radford University
- Albert L. Page, University of Illinois at Chicago
The Effects of Customer Involvement on New Product Ideas in Comparison to Traditional Market Research Techniques
- Lars Witell
- Per Kristensson
- Anders Gustafssom, Karlstad University
Customer Interactivity and New Product Performance: Moderating Effects of Product Newness and Product Embeddedness
- Joseph M. Bonner, University of Wisconsin-Eau Claire
Internet Enabled User Innovation
- Michael D. Cole
- Larry Chiagouris, Pace University
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The Role of Strategic Orientation and Organizational Resources in Innovation
- Session Chair:
- Gina Colarelli O'Connor, Rensselaer Polytechnic Institute
Developing an Effective Integrated Innovation Capability
- Stephanie Engelmayr
- Wim G. Biemans, University of Groningen
When Less is More: Innovation Despite or Because of Resource In-Adequacy?
- Martin Hoegl, Otto Beisheim School of Management
- Michael Gibbert, Bocconi University
The Missing Link Between Reward Systems and Innovation: The Role of Market Orientation
- Binh H. Nguyen
- Yinghong (Susan) Wei
- Gary L. Frankwick, Oklahoma State University
Organizational Culture, Organizational Orientation, and SBU Innovativeness
- Frederik Beuk
- Jelena Spanjol, University of Illinois at Chicago
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| 12:00-1:00pm |
Lunch and Networking |
| 1:00-2:00pm |
Keynote Address From the Editor: Directions in New Product Research
- Anthony Di Benedetto, Temple University, and Editor, Journal of Product Innovation Management
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| 2:00-3:30pm |
Special Contributed Session: Creativity and Innovation Management
- Session Chair:
- Petra C. de Weerd-Nederhof, University of Twente, and Co-Editor, Creativity and Innovation Management
Revealing Characteristics of Lead Users and Opinion Leaders: An Empirical Study About Social Networks of Children
- Jan Kratzer, University of Groningen
- Christopher Lettl, Aarhus School of Business
- Laurien Kunst, University of Groningen
Measuring the Impact of Social Relationships on NPD Project Team's Creativity
- Ming-Huei Chen, National Chung Hsing University
- Yuan-Chieh Chang
- Shih-Chang Hung, National Tsing Jua University
Using the Creativity Product Semantic Scale as a Metric in Concept Evaluation, Improvement and Selection
- Susan Besemer, Ideafusion LLC
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NPD Approaches: Engineering Tools, Managerial Control, and Functionality Considerations
- Session Chair:
- Henning Sejer Jakobsen, Danish Technological Institute
The Method for Transforming a Business Goal into a Set of Engineering Problems
Convergence in the High-Technology Consumer Markets: Not All Brands Gain Equally from Adding New Functionalities to Products
- Tripat Gill
- Jing Lei, University of Ontario Institute of Technology
In Control or Out of Control? Active Managerial Involvement and Its Impact on Escalation of Commitment
- William Boulding
- Abhijit Guha
- Richard Staelin, Duke University
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| 3:30-3:45pm |
Break for Refreshments and Networking |
| 3:45-5:15pm |
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Track 1
Virtual Teams, Information Technology, and Socio-Cultural Dynamics
- Session Chair:
- Jelena Spanjol, University of Illinois at Chicago
Trust, Integrated Information Technology, and New Product Success
- John E. Ettlie, Rochester Institute of Technology
Virtual Teams Working in the Front End of Innovation: Does Communities of Practice or Climate Help?
- Heidi M.J. Bertels
- Peter A. Koen, Stevens Institute of Technology
- Elko J. Kleinschmidt, McMaster University
Patterns of Communication in Virtual NPD Teams
- Mitzi M. Montoya , North Carolina State University
- Anne P. Massey, Indiana University
- Yu-Ting Caisy Hung, National University of Singapore
- Jeffrey B. Schmidt, University of Oklahoma
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Track 2
NPD Research Impacts in Academia and Beyond to Industry
- Session Chair:
- David Hansen, College of Charleston
Who is Publishing New Product Development Research? The Universities and Authors: A Review of NPD Articles in 10 Journals Over 16 Years
- Albert L. Page, University of Illinois at Chicago
- Gary R. Schirr, Radford University
In Search of the Classics; A Study of the Impact of JPIM Papers from 1984-2003
- Wim Biemans, University of Groningen
- Abbie Griffin, University of Utah
- Rudy Moenaert, Tilburg University
The Role of Boundary Spanners in Facilitating the University-Industry Relationship in the Nanosciences
- Rosanna Garcia, Northeastern University
- Lynda Aiman Smith, North Carolina State University
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Track 3
New Product and Service Design: Aesthetics, Radicalness, and Price
- Session Chair:
- Charles Blankson, University of North Texas
The Relationship Between Aesthetic Design as an Element of Innovation and Competitive Advantage, Fact or Fad?
- Marina Candi
- Rögnvaldur Saemundsson, Reykjavik University
Perspectives on Service Innovation and Design
- Christopher Voss
- Leonieke Zomerdijk, London Business School
The Interplay between Product Radicalness and Price in the Relationship Between Time-to-Market and New Product Sales
- Fred Langerak
- Koen Dittrich
- Serge Rijsdijk, Erasmus University
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| 6:00-7:30pm |
PDMA Research Forum Reception |
| Sunday, September 30th |
| Time |
Track 1 |
Track 2 |
| 7:15-8:15am |
Breakfast and Networking |
| 8:15-9:45am |
Plenary Session Balancing Academic Rigor and Managerial Relevance in Innovation Research: A Panel Discussion
- Participants:
- Moderator - K. Sivakumar, Lehigh University
- Gerald M. Katz, Applied Marketing Science, Inc.
- Michael Song, University of Missouri-Kansas City
- Gerard J. Tellis, University of Southern California
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| 9:45-10:00am |
Break for Refreshments and Networking |
| 10:00-12:00pm |
Team Innovation: Antecedents and Consequences
- Session Chair:
- Deborah Andrus, University of Calgary
Antecedents and Consequences of Teamwork Quality in New Product Development Projects: An Empirical Investigation
- Mumin Dayan, University of Sharjah
Are You Thinking What I'm Thinking? Influencing Breakthrough Innovations Through Shared Cognition Within New Product Development Teams
- Raj Agnihotri
- Kevin Trainor, Kent State University
Antecedents of Boundary Spanning in Cross-Functional NPD Teams
- James R. Dillon, Harvard University
- Shikhar Sarin, Boise State University
- Amy C. Edmondson, Harvard University
Configurations Driving NPD Market Acceptance and Development Time
- Petra C. de Weerd-Nederhof, University of Twente
- Michael Song
- Mark Parry, University of Missouri-Kansas City
- Klaasjan Visscher, University of Twente
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Special Contributed Session: Innovation and Disruption
- Session Chair:
- Ashish Sood, Emory University
Forces Behind New Product Development Performance: Cross-functional Processes, Information System Capability, and Intelligence Quality
- Sundar Bharadwaj
- Anandhi Bharadwaj
- Elliott Bendoly, Emory University
Evolutionary Dynamics of Open Source Project Networks: A Study of Large Firm Sponsored Open Source Projects
- Girish Mallapragada, University of North Carolina
- Gary L. Lilien
- Rajdeep Grewal, Penn State University
Decoding Disruption
- Ashish Sood, Emory University
- Gerard J. Tellis, University of Southern California
The Impact of Breadth and Depth of Brand Extensions in a Brand Architecture
- Vijay Viswanathan
- Doug Bowman, Emory University
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| 12:00-1:15pm |
Lunch and Networking |
| 1:15-3:00pm |
NPD Performance: Practices, Assessments, and Program Mixes
- Session Chair:
- Michael T. Manion, University of Wisconsin Parkside
Examining New Product Development Best Practices in Product versus Service Firms
- Kenneth B. Kahn, The University of Tennessee
- Gloria Barczak, Northeastern University
The Effect of Radical Innovation Mix on New Product Development Program Performance
- Prashant Srivastava, The University of Akron
- Gary L. Frankwick, Oklahoma State University
The Early Bird Gets the Worm: Assessing Performance in the Front End of Innovation(FEI)
- Jelena Spanjol
- Frederik Beuk, University of Illinois at Chicago
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NPD Decision-Making and Proficiency
- Session Chair:
- Frank Franzak, Virginia Commonwealth University
Fit Dimensions and Positional Advantages: Are These Relationships Direct or Mediated by NPD Proficiency?
- Nukhet Harmancioglu, Bilkent University
- Roger Calantone
- Cornelia Droge, Michigan State University
Product Development Decision Framework: An Empirical Test
- Giulia Calabretta, ESADE
- Boris Durisin, Bocconi University
A Measure and Initial Test of a Scale For New Product Portfolio Management Decision Criteria
- Regina C. McNally, Michigan State University
- Serdar S. Durmusoglu, University of Dayton
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| 3:00pm |
The 2007 PDMA Research Forum Concludes |
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Al Page Professor of Marketing, College of Business Administration, University of Illinois Chicago |
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Join us for the Research Forum, stay for the full conference! Register and secure your place.
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