Innovation comes in waves, and this is especially true in product and service development, where the status quo is in constant motion and the challenge of staying current can be daunting.
Information. Education. Experience.
These interactive workshops will provide deep dive learning of key methodologies, instilled by a roster of renowned instructors in a collegial atmosphere.
- Build Your Skills: 5 individual 1-day workshops, offering a wide array of subjects, including:
- Getting from need to concept
- Portfolio planning and decision-making
- Developing an innovation strategy
- Product development for services
- NPDP certification preparation
- Foundations: 2-day workshop designed to supply the basics of new product development, including essential decision-making tools and frameworks.
Jump in...the learning is fine!
Pre-Conference Skills Building Workshop
Foundations Workshop
The PDMA NPD Basics Workshop, taught by experienced academics and practitioners, presents introductory information on several of the fundamental aspects of new product development in a dynamic, interactive set of sessions spread over the course of two days.
Abbie Griffin, Steve Markham, David Matheson, Rich Notargiacomo & Mary Wojtas
Post-Conference Targeted Skills Building Workshops
Getting from Needs to Concepts: The Toolbox for Developing Needs-Based Product Concepts
Participants will be introduced to a suite of straightforward tools and techniques for obtaining the right customers to talk to, different ways to listen to the customer, the right questions to ask, useful frameworks for organizing specifications, methods for verifying and validating, a compact method for writing customer-needs-based specifications and developing concepts that meet those specifications.
Gregory D. Githens & Diane Ray
Portfolio Planning and Decision-Making
Participants will learn the surprising realities about portfolio management that break conventional wisdom. Participants will learn how to measure the value of opportunities, how to incorporate uncertainty directly into evaluation, how to move beyond scoring rules and prioritization to improve the value of your projects and portfolio.
David Matheson
Building and Executing High Impact Innovation Strategies: Lessons from Innovation Leaders
Participants will be introduced to the key components in effective innovation strategies using mini-case studies of innovation leaders in the B2B and B2C areas, as well as an insider's case study of Virgin Atlantic, to learn how companies bridge short term and long term innovation ambitions, and how the most effective innovators challenge preconceptions and create advantage.
Joe Ferry & Tim Jones
Successful Innovation and Development of Services
While many practices are applicable across industries, services have unique attributes that require a specific "body of knowledge" regarding innovation and development. Participants will learn a framework for innovating, developing, and managing services in a format that promotes knowledge sharing among participants. This workshop was highly rated by participants in 2006 and bridges the gap between services and tangible products.
Anthony Lemus & Leland D. Shaeffer
NPDP Certification Preparation
Become a confirmed master of new product development principles and best practices!
David Newman & Ken Westray
Join us for the workshops, stay for the full conference!
Register and secure your place.
| Chair |
Co-chair |
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Anne Orban
Director Discovery & Innovation, Innovation Focus, Inc. |
Claire-Juliette Beale
Co-founder, Head of Market and User Research, Touch360 |
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